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Market Research

Primary Research

CCG conducts Primary research which involves collecting data for a specific purpose that can be a stand-alone project or part of larger consulting assignments such as techno-economic feasibility studies or entry strategy projects. CCG has the competence to undertake the complete research study outlining the steps below:

Methods of research
  • Questionnaire interviews – face to face / telephonic / online
  • Depth Interviews
  • Focus Groups
  • Projective Techniques
  • Product Testing
  • Observational Research

Types of studies
  • New Product/Concept feasibility
  • Brand health
  • Advertising, promotion & media research
  • Target Segment profiling
  • Customer satisfaction
  • Employee satisfaction
  • Industrial research
  • Distribution & retail research
  • Pricing research
  • Mystery Shopping
  • Product & packaging research
  • Benchmarking
  • Sales analysis
  • SERVQUAL analysis

Secondary (Desk) Research

CCG is well equipped to conduct secondary research that involves the market researcher to compile information from various sources like publications of governmental and non- governmental institutions, free and paid access data on the internet, professional newspapers and magazines, annual report of companies and commercial databases to name a few. These secondary resources can complement primary research or can be collated as a separate study. Our secondary research services range from a flash report on a company/industry to detailed studies that can deliver substantial information on the market.

Some of the key outcomes through Secondary research are
  • Competitor analysis
  • Industry forces overview
  • SWOT analysis
  • Environmental analysis
  • Target Segment profiling
  • Lead Generation
  • Website Metrics
  • Econometrics
  • Market Statistics

Consulting

CCG has its core competency in Business Consulting. Professionals supporting CCG have several decades of experience in the field of management consulting, training and teaching. 

Corporate Training

We are committed to provide organizations with the training and services necessary to help maintain and upgrade their skills, knowledge and collective wisdom.

OUR VISION

To build a successful consulting business that stands apart for its excellence.

CORE VALUES

  • Innovation
  • Commitment
  • Consistency
  • Diversity
  • Empowerment
  • Ethics
  • Excellence

OUR TEAM

Our work environment satisfies the intellectual and emotional needs of employees; a place where people enjoy ample freedom to voice ideas, a place where there is minimal hierarchy.

Know more about our team
 
 
© Chennai Consulting Group 2013
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