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Market Research

Primary Research

CCG conducts Primary research which involves collecting data for a specific purpose that can be a stand-alone project or part of larger consulting assignments such as techno-economic feasibility studies or entry strategy projects. CCG has the competence to undertake the complete research study outlining the steps below:

Methods of research
  • Questionnaire interviews – face to face / telephonic / online
  • Depth Interviews
  • Focus Groups
  • Projective Techniques
  • Product Testing
  • Observational Research

Types of studies
  • New Product/Concept feasibility
  • Brand health
  • Advertising, promotion & media research
  • Target Segment profiling
  • Customer satisfaction
  • Employee satisfaction
  • Industrial research
  • Distribution & retail research
  • Pricing research
  • Mystery Shopping
  • Product & packaging research
  • Benchmarking
  • Sales analysis
  • SERVQUAL analysis

Secondary (Desk) Research

CCG is well equipped to conduct secondary research that involves the market researcher to compile information from various sources like publications of governmental and non- governmental institutions, free and paid access data on the internet, professional newspapers and magazines, annual report of companies and commercial databases to name a few. These secondary resources can complement primary research or can be collated as a separate study. Our secondary research services range from a flash report on a company/industry to detailed studies that can deliver substantial information on the market.

Some of the key outcomes through Secondary research are
  • Competitor analysis
  • Industry forces overview
  • SWOT analysis
  • Environmental analysis
  • Target Segment profiling
  • Lead Generation
  • Website Metrics
  • Econometrics
  • Market Statistics


CCG has its core competency in Business Consulting. Professionals supporting CCG have several decades of experience in the field of management consulting, training and teaching. 

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